You may have heard that when it comes to creating a dental website page, there is a need to have completely original content spread throughout the website.
If you are somebody who runs a dental surgery, this can be something of an intimidating task.
What exactly do you put on your website? After all, dental surgeries cannot operate online, so you cannot write about things that you are selling on the website.
Or can you? In most cases, it is important to have original content on your website solely because it emphasizes what it is that you and your team do at your dental surgery.
But when it comes to dental marketing, there are some other factors to consider when having original content on your dental webpage, and this article will explore the advantages and need for original blog pieces and landing pages.
Better SEO
First things first, the Google algorithm plays a huge part in what goes into a well-run dental website.
And when it comes to search engine optimization or SEO, plagiarised content is a big no-no.
Indeed, if you have plagiarised content on your dental webpage, your site will drop in the rankings as this will be detected by Google bots and its algorithm.
But before you panic, this is one of the core advantages of hiring a marketing team to oversee this area of your dental website.
The writers of that marketing team will be trained to create content and make sure it is plagiarism-free.
Better Engagement
If you are searching for dental implants, for instance, would you want to keep reading the same piece of information multiple times? If you simply cut and paste plagiarised content onto your dental website, you risk turning people away from your blog posts and potentially losing them as patients solely because they have read the information somewhere else.
This is not to say that blog pieces relating to dental implants are not similar, but the way they are put across plays a huge part in how the Google algorithm ranks them, and plagiarism is not acceptable.
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Targeted
Going back to the example of dental implants, it is harder to target content that you want to have on your website if it is completely plagiarised.
For instance, if your dental surgery is considering using zygomatic implants, it is important to ensure that you do not simply plagiarise information from other sources.
By relying on plagiarism, you may miss out on all the important details about this type of implant that would be useful to potential patients.
This could include information about which members of your team will be performing the procedure and what equipment they will use.
In addition to prioritizing original written content, integrating engaging multimedia elements such as informative video clips on dental procedures or behind-the-scenes glimpses of your team’s expertise through professional video editing can further enhance the overall appeal and effectiveness of your dental website.
After this: If you simply cut and paste plagiarised content onto your dental website, you risk turning people away from your blog postsand potentially losing them as patients solely because they have read the information.
Builds backlog
A backlog of plagiarism-free articles is also going to be a huge part of your marketing strategy and building your reliability and SEO.
If you have a backlog of entirely plagiarised content, this is not going to bode well in your website’s favor, and you will drop even further in the rankings and may even be removed from Google results altogether.
