Most people assume that once they have created a dental surgery site or have had one created for them, there will be no modifications needed and that the results will be timeless.
Of course, any website designer or expert in marketing or SEO will tell you that this is not the case, and your dental surgery page is going to need routine updating in order to function correctly and to continue to attract new patients.
But how exactly do you do this? And how can you ensure that your surgery site not only stays up to date relating to its design but also SEO? Read on to find out!
Conduct audits
You should aim to routinely audit any dental websites you have and check for SEO issues such as broken links, missing meta tags, and duplicate content.
While this is not an issue relating to the design of the website, if it is left unchecked, it will cause issues with the SEO of the page and may actually cause your website to be dropping in the Google rankings.
Fresh blog content
Add new content to the site on a regular basis to keep the text fresh and optimized.
The frequency of content updates on dental surgery websites depends on the type of content, but generally, websites should aim to add new content at least once a month.
This could include regularly updating blog posts and case studies, adding new pages with useful patient resources, featuring special offers, or giving timely reminders about upcoming events.
Any new content should be kept up to date with the latest advancements in dental technology and treatment plans at your surgery too.
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Check for logical layout
A logical layout on a dental surgery site would include pages for the practice’s About Us, Services Offered (in-depth descriptions of all services provided), Contact Us (address, phone number, email, website), Patient Information (information on new patient registration, forms, insurance policies, etc.), Reviews, FAQs, Location and Hours, and a Contact Us Form.
This seems basic, but it is essential to ensure not only that visitors can navigate their way around the website, but also that Google bots can too.
Submit site map to Google
A website site map is a hierarchical structure of the pages and content of a website.
It serves two main purposes: it helps visitors quickly find what they are looking for on a website, and it helps search engine crawlers index the website’s content.
Site maps are usually presented in the form of a list, a hierarchical tree structure, or a combination of the two.
If regularly updated and submitted to Google, it can help keep your page at the top of rankings and will help with SEO.
Have a site makeover!
A dental surgery website makeover can be helpful every few months and typically involves updating the look and feel of the site to make it more modern, professional, and user-friendly.
This typically includes a redesign of the home page, creating custom page layouts, and integrating images, videos and content to engage visitors better.
Additional marketing tools such as SEO optimization, social media integration, and patient booking systems may also be used.
